Preview
Creation Date
1940
Brand
Mobil
Style/Period
American
Culture
American
Materials/Techniques
clippings (information artifacts), magazines (periodicals)
Measurements
14 x 10.5 in.
Inscription
[Top:] "I can tell you what That Call means...; [Top right:] Mobilize Horsepower/ for Winter_Now!"; [Right:] Car care is a vital part of the Civilian War Effort.../ Drive in for this WARTIME CAR SERVICE!/ FINE PRODUCTS - thorough service/ is the combination you need to/ help your car last and give you long/ mileage. You'll find both at the Sign/ of Friendly Service./ Let your Mobilgas dealer.../1. Flush out your radiator and protect it/ with Mobil Freezone./2. Carefully check the condition of your/ windshield wipers, heater, defroster and/ chains./ 3 Check tire pressure weeks-- to reduce/ tire wear and danger of skidding./4. Drain crankcase and refill with Mobiloil/Arctic--world's largest-selling winter oil./ 5. Check your battery every two weeks./ 6 Put in Winter Mobilgas whenever you/ need fuel. It's America's favorite winter/ gasoline - famous for fast-firing starts/ long winter mileage!/ 7 Mobilubricate chassis at regular inter-/vals -with special Mobilgreases which are/ made for winter use. / 8 Protect your gears and make winter/ shifting easier -- with Winter Mobiloil/ Gear Oil./ 9 Clean and adjust spark plugs-- for / quicker winter starting and important gas-/ oline savings./ 10 Clean air-filter regularly. (Helps save/ gas! Change oil-filter at least once a year./ Helps prevent costly engine wear!)/ SOCONY. VACUUM OIL CO.. INC../and Affiliates: Magnolia Petroleum Co.,/ General Petroleum Corporation of Calif.; [Bottom left:] ANOTHER FRIENDLY SERVICE/ Raymond Gram Swing _/ BLUE NETWORK/ COAST-TO-COAST, 10 P.M.M E.W.T./ MON., TUES., WED., THURS.; [Bottom center, Icon:] Mobilgas/SOCONY-VACUUM; [Bottom right:] Mobiloil/ SOCONY-VACUUM OIL COMPANY INC.,/ MADE IN U.S.A.; [Bottom:] MOBIL-IZE YOUR CAR FOR WINTER.
Source
Life Magazine
Keywords
horse