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Creation Date

1940

Brand

Mobil

Style/Period

American

Culture

American

Materials/Techniques

clippings (information artifacts), magazines (periodicals)

Measurements

14 x 10.5 in.

Inscription

[Top:] My Mommy Done Told Me, 'Son.../This is no time to/ waste Horsepower'"; [Right:] Get the Most Miles from every gallon/ of Gasoline... Bring in your car today for/ this special Tune-up Service!/ THE GOVERNMENT, the news-/papers, your budget all say--/ "Conserve your car - Conserve/Gasoline!"/When you do one, you do the/ other... for a car that's in good/ running order runs far more eco-/nomically! Stop today at your Mobilgas/Dealer's, at the Sign of the Flying/ Red Horse. Let him tune up your/ car to Wartime Efficiency./ He's ready to.../1 Check your tire pressure/ weekly. Saves both rubber and/ gasoline./2. Switch your tires every 5,000/ miles. Evens tire wear. Makes/ the set last longer./3. Change your oil every 1,000/ miles. Refill with clean Mobiloil/ --world's largest-selling oil./ 4. Check your battery every 2 weeks./ 5. Mobilubricate your car every 1,000/ miles -- protect every chassis part/ from damaging, costly wear!/ 6.Adjust your carburetor for thrifty/ summer mileage ...or recommend a/ competent man to do this important/ gas-saving job for you./ 7. Condition your radiator water to/ guard against clogging rust and scale./8 Protect your gears -- with the right/ grade of Mobiloil Gear Oil./ 9. Clean our spark plugs every 5,000/miles. Can increase gasoline mileage/ as much as 10%/ 10 Clean air-filter every 2,000 miles/-- helps save gasoline. Change oil-/ filter every 8,000 miles -- saves wear./SOCONY-VACUUM OIL CO., Inc./and Affiliates:/ Magnolia Petroleum Co.,/General Petroleum Corp. of Calif.; [Bottom left:] For Most Miles per Gallon _; [Bottom right, Icon:] Mobilgas/SOCONY-VACUUM; [Bottom right, Icon:] Mobiloil/ SOCONY-VACUUM OIL COMPANY INC.,/ MADE IN U.S.A.; [Bottom:] GET MOBILGAS DEALER SERVICE;

Source

Life Magazine

Keywords

horse

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