Preview
Creation Date
1940
Brand
Mobil
Style/Period
American
Culture
American
Materials/Techniques
clippings (information artifacts), magazines (periodicals)
Measurements
14 x 10.5 in.
Inscription
[Top left, Icon:] Mobilgas/ Socony-Vacuum; [Top right:] "You Can't Beat / That Red Horse!"; [Left:] The Sign of/ Friendly Service; [Bottom left:] You can't beat the Red Horse/ for quick getaway -- long/ runs. He stands for all good/ gasoline qualities -- full/ "Balanced Performance."/ Stop for Mobilgas-- and its/ teammate Mobiloil -- today!; [Bottom right:] If you enjoy getting away first at/the traffic light--flashing down the/ straightaway--soaring up hills in high/--put your money on that Mobilgas/ Flying Red Horse!/For here's the one favorite that al-/ways delivers--rain or shine!/ Mobilgas starts you fast-- because it/ atomizes instantly. It keeps you going/ smoothly- because it fires uniformly,/ burns completely. Even power in ev-/ery cylinder- no stall, no sputter, no/ ping. Long mileage with every tankful./We call this Mobilgas Balanced Perform-/ance. Try it today...at the Sign of the/ Flying Red Horse!/ 1. Quick starts despite cool engine./2. Fast warm-up--rapid acceleration./3. Freedom from vapor-lock-- no stalls./4. Minimum crankcase oil dilution./5. High anti-knock value./Cleanliness--freedom from gum./7. Full, smooth power under all conditions./8. Long mileage-- economical operation./SOCONY-VACUUM OIL COMPANY, Inc./ AND AFFILIATES/Magnolia Petroleum Co. General Petroleum Corp. of Calif.;
Source
Life Magazine
Keywords
horse