Preview
Creation Date
1940
Description
double page spread
Brand
Mobil
Style/Period
American
Culture
American
Materials/Techniques
clippings (information artifacts), magazines (periodicals)
Measurements
14 x 21 in.
Inscription
[top center:] Son, there's America's Fastest Horse; [center right:] Mobilgas / Socony Vacuum / The Sign of/ Friendly Service; [bottom left:] The Flying Red Horse is not only quick on the / pick-up and great for long runs...he delivers all 8 good / gasoline qualities for "Balanced Performance"! / Fill up with Mobilgas...teammate of Mobiloil...today!; [bottom right:] "THE RED HORSE in this sign is called Pegasus. You'll recognize it / as the trade-mark of America's favorite gasoline. / The wings symbolise speed -- nimble-footed travel -- and the name / Mobilgas is a word you should remember when your gauge is "low." / Mobilgas is made for today's sensitive automobile engines. Even / though firing may exceed 10,000 times a minute -- / ...Mobilgas atomises instantly, burns cleanly, delivers its / chargers to every cylinder every time on time. / Get this Mobilgas "Balanced Performance" for your car ... today . / SOCONY-VACUUUM OIL COMPANY, INCORPORATED / AND AFFILIATES ... Magnolia Petroleum Co. -- General Petroleum Corp. of Calif. / 8 REASONS WHY MOBILGAS GIVES / Balanced Performance/ 1. Quick starts at all atmospheric temperatures / 2. Fast warm-ups -- flashing acceler- / ation immediately after starting. / 3. Freedom from vapor-lock -- no / stalling, no "cutting-out" when / accelerating. / 4. High anti-knock properties. / 5. Minimum dilution of crankcase / oil. 6. Cleanliness -- freedom from dan-/gerous gum-forming and power-/clogging elements. / 7. Full, smooth power for hills, high-/ways, traffic. / 8. Economy of operation every mile.
Source
Life Magazine
Keywords
horse