Preview
Creation Date
1940
Description
Cereal magazine advertisement
Brand
Kellogg's
Style/Period
American, mid-twentieth century
Culture
American
Materials/Techniques
clippings (information artifacts), magazines (periodicals)
Measurements
33.02 x 24.765 cm
Inscription
[top left]: Summertime / rest / a-plenty...; [bottom middle]: Crisp -crisp, every / spoonful!; [bottom left]: Stumped for a breakfast dish that's really got life to it? Sur- / prise your family tomorrow morning with Kellogg's Rice / Krispies ...and get the surprise of your life when you see / how fast they gobble them up! / There's no other cereal quite like Rice Krispies. They're / flavored to Kellogg's unique recipe, "popped" a special way / in ovens, then toasted to a rich, golden-brown. They sing / out their lasting crispness with a snap! crackle! pop! as they / float on milk or cream. / Ask your grocer for Kellogg's Rice Krispies today ...and / take a how at breakfast tomorrow. Rice Krispies are made / only from premium quality, American-grown "Blue Rose" / rice. Their crunchy crispness is protected by Kellogg's exclu- / sive innerwrap, "Waxtite" heat-sealed at both top and bottom. / KELLOGG'S RICE KRISPIES / "OVEN-POPPED" Rice Krispies float for hours in milk or / cream. The name "Rice Krispies" is Kellogg's trade-mark / (Reg. U.S. Pat. Off.) for oven-popped rice.; [bottom right]: School is over: Join our fun- / Romping in the summer sun, / let breakfast be a daily treat: / Rice Krispies served with peach sweet! / Sensational offer! Attractive, nursery-rhyme wall plaque in / gorgeous colors. Proper size for grouping. Six different subjects. / See back of Rice Krispies package.
Source
Life Magazine
Keywords
advertisements; Cereal Products; Breakfast Cereals