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Creation Date

1940

Brand

Mobil

Style/Period

American

Culture

American

Materials/Techniques

clippings (information artifacts), magazines (periodicals)

Measurements

14 x 10.5 in.

Inscription

[Top left:] "That Horse gets away Fast"; [Top right, Icon:] Mobilgas/ Socony-Vacuum. ; [Bottom left:] Instant response, smooth / pick-up, full power! / Mobilgas answers these demands__and more!/You get complete 'Balanced/Performance'! Drive in /for Mobilgas and Mobiloil.; [Bottom right:] WHEN TRAFFIC LIGHTS GO GREEN.../ you don't want to be left at the / post. Pick the gasoline that gets away fast/ --Mobilgas. It's sold at the Red Horse/ Sign, the Sign of Friendly Service./ We know you'll like Mobilgas...when/ you try its flashing action, its smooth/ power...in your car. Here's why--/Mobilgas is made for quick-firing/ modern motors. It atomizes instantly;/ burns cleanly; delivers full, even power/ to every cylinder every time./ Whether you're starting, picking-up/ climbing, cruising--you get the "Bal-/anced Performance" that has made/ Mobilgas America's favorite gasoline!/ 1. Quick starts despite cool engine./ 2. Fast warm-up --rapid acceleration./ 3. Freedom from vapor-lock--no stalls./ 4. Minimum crankcase oil dilution./ 5. High anti-knock value./ 6. Cleanliness -- freedom from gum./ 7. Full, smooth power under all conditions./ 8. Long mileage -- economical operation./ SOCONY-VACUUM OIL COMPANY, INC. / AND AFFILIATES/ Magnolia Petroleum Co. -- General Petroleum Corp. of Calif.;

Source

Life Magazine

Keywords

horse

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Image Location

 
COinS