I'm Lovin' It: A Memoir

Authors

Denise Hurtado, Rhode Island School of DesignFollow
Fleet Library, Rhode Island School of DesignFollow
Special Collections, Rhode Island School of DesignFollow

Files

Publication Date

1-1-2015

Keywords

artists' books, Student Artists Book Contest, second

Disciplines

Book and Paper

Student Status

Undergraduate student

Year of Graduation

2017

Major

Graphic Design

Faculty / Course

Paul Soulellis, Design Studio 3

Materials + Techniques

Hardcover accordion book. Inkjet printed on Classic Crest 80lb Cover Weight in Astro Grey. Laserprinted Vellum and Fabriano paper in Yellow Mustard. Fabriano paper in Bright Red. McDonald's sandwich wrappers and fry packaging. Red Book Cloth. Elmer's Glue.

Student Narrative

I'm Lovin' It: A Memoir is an exploration of the impact of branding on personal experiences. The narrative is made up of 4 interwoven voices: McDonald factoids, personal stories, supporting commentary, and design elements. Together, they open a discussion on social class, perception, and corporate control. This book is not a commentary on McDonalds or their practices, but rather a showcase of untold stories that ask readers to think twice bout making assumptions. There is always more than one truth.

Recommended Citation

Hurtado, Denise; Library, Fleet; and Collections, Special, "I'm Lovin' It: A Memoir" (2015). 2nd Student Artists' Book Contest 2016. 18.
https://digitalcommons.risd.edu/specialcollections_bookcontest2nd2016/18