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Creation Date

1944

Description

Coca-Cola advertisement

Brand

Coca-Cola

Style/Period

American, mid-twentieth century

Culture

American

Materials/Techniques

clippings (information artifacts), magazines (periodicals)

Measurements

35.56 x 26.3525 cm

Inscription

[top middle]: Have a Coca-Cola = Howdy, Neighbor... / or greeting friends at home and abroad; [bottom left]: One of the first places they head for, when / they get sick, is the neighborhood soda fountain / and all its old associations... among them, / Coca-Cola. Many places overseas, too, your / American fighting man meets up with that / old friend... ice-cold Coca. It's always / like word from home to hear the friendly / greeting [italicized]: Have a "Coke" [non-italicized]: in a strange land. / Yes, around the globe, Coca-Cola stands for / the pause that refreshes, - has become a symbol / of our way of living. / [italicized]: In news stories, books, and magazine, you read how / much of our fighting men cherish Coca-Cola whenever they / get it. Luckily, they find Coca-Cola available in over 35 / allied and neutral countries 'round the globe.; [bottom right]: Coca-Cola / -the global / high sign / It's natural for popular names to / acquire friendly abbreviations. That's / why you hear Coca-Cola called "Coke".

Source

Life Magazine

Keywords

Coca-Cola (Trademark); Soft Drinks

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Image Location

 
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