Preview
Creation Date
1944
Brand
Mobil
Style/Period
American
Culture
American
Materials/Techniques
clippings (information artifacts), magazines (periodicals)
Measurements
14 x 10.5 in.
Inscription
[Top:] HORSE SENSE FROM THE FLYING RED HORSE/ Be Prepared to Drive / Your Present Car AT LEAST 2 YEARS / AFTER THE WAR !; [Top right:] "That's for Wasting / Wartime Horsepower!"; [Center:] Conserve/ YOUR CAR -- YOUR GASOLINE / IT WILL TAKE TIME -- lots of it -- /for U.S.A.'s auto plants to meet / the enormous postwar demand for/ new cars. Millions will need them!/ So guard every mile of your present/ car's life. Older cars need better care/ ... give yours the highest-quality/ lubricants and service. / Don't be satisfied with anything / less than Summer Mobiloil -- the/ world's best-known, largest-selling/ motor oil -- for your engine. Get/ Mobilgas dealers' special protection / for radiator, gears, chassis .../ Mobilgas dealers' check-up of tires,/ battery, spark plugs, oil filter, air/ cleaner. Complete Summer Service/ at the Sign of the Flying Red / Horse not only helps prevent wear / -- it can increase gasoline mileage/ as much as 10%! Drive in today./ SOCONY-VACUUM OIL CO., INC./ and Affiliates: magnolia Petroleum Co.,/ General Petroleum Corporation of Calif./ TUNE IN ON RAYMOND GRAM SWING -- Blue Network, Coast-to-Coast--10 P.M., E.W.T., Mon. Tues. Wed. Thurs.; [Bottom, Icon:] Mobilgas/ SOCONY-VACUUM; [Bottom:] Mobilgas Mobiloil/ AT THE SIGN OF FRIENDLY SERVICE.
Source
Life Magazine
Keywords
horse