Preview
Creation Date
1940
Description
double page spread
Brand
Mobil
Style/Period
American
Culture
American
Materials/Techniques
clippings (information artifacts), magazines (periodicals)
Measurements
14 x 21 in.
Inscription
[Top:] Another Swell horse in Traffic; [Left, Icon:] Mobilgas/ SOCONY-VACUUM; [Center:] The Sign of Friendly Service; [Bottom left:] The famous Flying Red Horse stands for pick-up,/ pep, power__and all other good gasoline qualities. You get/ "Balanced Performance" with Mobilgas__"Balanced/ Protection" with Mobiloil. Stop for both... today!; [Bottom right:] TAKE THIS TRAFFIC COP'S intelligent advice -- he knows a good/ horse when he sees one. Stop at the "Red Horse Sign" if you/ want a nimble, quick-starting car in traffic. Mobilgas doesn't sacrifice one good quality for another. Instead,/ it blends all good qualities together. It ignites instantly ... burns/ evenly ... sends full, smooth power to every cylinder every time!/ That's why you get flashing starts; surging getaway; smooth/ cruising; long, low-cost mileage...in traffic and everywhere else!/ Isn't that the "Balanced Performance " you want? Fill up today!/ SOCONY-VACUUM OIL COMPANY, INCORPORATED/ AND AFFILIATES -- Magnolia Petroleum Co., -- General Petroleum Corp. of Calif./ 8 REASONS WHY MOBILGAS GIVES / Balanced Performance/ 1. Quick starts at all atmospheric/ temperatures./ 2. Fast warm-up--flashing acceler-ation immediately after starting./ 3. Freedom from vapor-lock -- no / stalling, no "cutting-out" when/ accelerating./ 4. High anti-knock properties./ 5. Minimum dilution of crankcase/ oil./ 6. Cleanliness--freedom from dan-/gerous gum-forming and power-/clogging elements. / 7. Full, smooth power for hills, high-/ways and traffic./ 8. Economy of operation every mile.;
Source
Life Magazine
Keywords
horse