Preview
Creation Date
1940
Description
Cereal magazine advertisement
Brand
Kellogg's
Style/Period
American, mid-twentieth century
Culture
American
Materials/Techniques
clippings (information artifacts), magazines (periodicals)
Measurements
34.29 x 24.13 cm
Inscription
[top center]: Spoonful after spoonful... / they hold their / Crispness!; [bottom left]: *Clap hands-here comes a cereal of sparkling originality. / Something wonderfully crunchy ...delicious ...satisfying / ...and different! / Kellogg's Rice Krispies have made aa word "crispiness" / famous. They're crisp in the package ...crisp as they float / on milk or cream ...crisp to the last tantalizing spoonful. / Their goodness starts with a special process of "oven- / popping." Flavor is added according to Kellogg's own unique / recipe. And Rice Krispies are toasted to fullest richness. / Join the millions who start the day happy-with Kellogg's / Rice Krispies. Each generous package is equipped with / Kellogg's exclusive inner-wrap ..."Waxtite" heat-sealed at / both top and bottom to guarantee crisp freshness. / MADE BY KELLOGG'S IN BATTLE CR EEK KELLOGG'S RICE KRISPIES / "OVEN-POPPED" Rice Krispies float for hours in milk or / cream. The name "Rice Krispies" is Kellogg's trade-mark / (Reg. U.S. Pat. Off.) for oven-popped rice.; [bottom right]: Heigh-Ho for lasting crispness, / hear the shouts for "more- / Rice Krispies crunchy freshness / never fails to score.;
Source
Life Magazine
Keywords
advertisements; Cereal Products; Breakfast Cereals