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Creation Date

1940

Description

Cereal magazine advertisement

Brand

Kellogg's

Style/Period

American, mid-twentieth century

Culture

American

Materials/Techniques

clippings (information artifacts), magazines (periodicals)

Measurements

34.29 x 24.13 cm

Inscription

[top middle]: Speaking of lasting Crispness; [top right]: Snap! Crackle! Pop!; [middle right]: Who says breakfast can't he an / event? Spring Kellogg's Rice Krispies / on your family tomorrow and watch everybody pitch in! / Youngsters go for their distinctive snap! crackle! pop! / as they float on milk or cream. It tells of amazing crisp / ­ness... the kind that lasts to the final spoonful. Grown- / ups rave about their rich, tantalizing goodness... utterly / unlike any other cereal you ever tasted before. / You see, Rice Krispies are flavored according to a / unique Kellogg recipe. Then they're .. popped" in ovens / and toasted carefully to a tempting, golden-brown. / Only premium-quality, American-grown .. Blue / Rose" rice is good enough for Kellogg's / Rice Krispies. And you can be / sure they'll always he crisp. / Kellogg's exclusive inner-wrap / does it! It's "Waxtite" heat­/ sealed at both top and bottom. / Made by Kellogg's in Battle Creek

Source

Life Magazine

Keywords

advertisements; Cereal Products; Breakfast Cereals

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Image Location

 
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