Date of Award

Spring 5-22-2026

Document Type

Thesis

Degree Name

Master of Fine Arts (MFA)

Department

Graphic Design

First Advisor

Minkyoung Kim

Second Advisor

Leah Beeferman

Third Advisor

Wael Morcos

Abstract

A great man 見微知著 (see small, know big). — Hanfeizi

My thesis explores how an ordinary person (who likes birds and technology) practices this method in graphic design.

see
Observe and pay attention. To stay with something long and close enough that it stops being ordinary.

the small
My work begins with small entry points: a word, an observation, an interface.

know
To learn, to place one thing next to another and understand the overlap or collision.

the large
What systems are at work, who designed it, how it got here.

I want to use this method as a way to create moments of revelation and tiny resistances to the networks we live inside.

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