View and Download

Download (32.1 MB)


CBS Radio Entertainment Division Promotion Literature. 40 and 100 word radio announcements promoting summertime radio listening. Disc jockey announcements, print ad examples, station breaks, "women's program" announcements directed at housewives, homemakers, stay at home mothers, "exploitation suggestions" listing ideas re. where and how to promote radio advertising, and summertime contest announcements inviting listeners to answer "Radio's fun in the summertime because..." in fifty words or less to win a CBS-Columbia portable radio prize. Promotion of tag line "Radio's fun, everywhere under the sun!".

Publication Date



CBS, Columbia Broadcasting System, summer, radio promotion, radio programming, female audience, local announcements, contests, prizes, summer sun graphic


Graphic Design

Box Number


CBS Radio 1955 Summertime Promotion Kit



To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.