Files
Download (32.1 MB)
Creator
Lou Dorfsman, (American graphic designer, 1918-2008)
Description
CBS Radio Entertainment Division Promotion Literature. 40 and 100 word radio announcements promoting summertime radio listening. Disc jockey announcements, print ad examples, station breaks, "women's program" announcements directed at housewives, homemakers, stay at home mothers, "exploitation suggestions" listing ideas re. where and how to promote radio advertising, and summertime contest announcements inviting listeners to answer "Radio's fun in the summertime because..." in fifty words or less to win a CBS-Columbia portable radio prize. Promotion of tag line "Radio's fun, everywhere under the sun!".
Publication Date
1955
Keywords
CBS, Columbia Broadcasting System, summer, radio promotion, radio programming, female audience, local announcements, contests, prizes, summer sun graphic
Disciplines
Graphic Design
Box Number
1
Provenance
Gift of Mark Waniga, 2023.
Recommended Citation
Dorfsman, Lou and CBS Corporate Entertainment and News Divisions, "CBS Radio 1955 Summertime Promotion Kit" (1955). Lou Dorfsman CBS Archive at RISD. 7.
https://digitalcommons.risd.edu/vmrc_graphicdesignarchive_loudorfsmancbsarchive/7