“America’s Greatest Traveling Show” CBS Radio Seasonal Promotion

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Description

CBS Radio Entertainment & News Division Affiliate Promotion Literature. Traveling cardboard "suitcase" of promotional content for CBS 1953-1954 daytime and nighttime weekday and weekend radio programming. Ephemera including 40 and 100 word type written promotional announcement scripts for each show, 8.5" x 11" silver gelatin print headshots of headlining star actors, ad mats and proofs for promotional "Radio Goes Wherever You Go!" campaign, full size newsprint advertising layout examples, and more. Two portfolio boxes, one white containing daytime programming materials in yellow folders, one black containing nighttime programming materials in blue folders. Both boxes adorned with screen printed promotional stickers. Graphic design by Lou Dorfsman.

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Publication Date

1953

Keywords

CBS, Columbia Broadcasting System, promotional kit, suitcase

Disciplines

Graphic Design

“America’s Greatest Traveling Show” CBS Radio Seasonal Promotion

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