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Creation Date

1955

Description

Cereal magazine advertisement

Brand

Post

Style/Period

American, mid-twentieth century

Culture

American

Materials/Techniques

clippings (information artifacts), magazines (periodicals)

Measurements

33.655 x 25.4 cm

Inscription

[middle center]: Win Your Own Pony! / ...and a Genuin Roy Rogers Saddle and Bridle, too! / 25 FIRST PRIZES / EVERY ONE A PONY / [middle below from cowboy]: Boys! Girls! / Give me a name / for this pony / Names like BEAUTY - DANDY - FLASH / are all good. But you can do better -so get going now, Buckeroosl Send In your names today!; [right]: 1 • Contest open to all residents of continental / U.S.A., except employees of General / Foods Corporation, its advertising agencies / and their families. / 2. Contest opens May 1, 1955; closes / May 31, 1955. Entries must be postmarked / not later than midnight, May 31, 1955. / 3. Each pony name submitted must be / accompanied by one box top from a package / of POST TOASTIES or any other / POST cereal. Print or write your name / and address clearly on each entry. / 4. Entries will be judged on the basis / of originality, novelty, and freshness of / thought by the independent and impartial / judging staff of the Reuben H. Donnelley / Corp. Duplicate prizes in case of ties. / Entries become property of General Foods / Corporation-none returned. / 5. Winners will be notified promptly by / mail. / 6. Contest subject to federal, state, and / local laws and regulations. / Send entries to / PONY CONTEST Box 5333 / Chicago 77, Illinois / EVERYBODY loves Post Toasties­ / they're the most wonderful-tasting corn / flakes in the whole world! So hurry to / the store-and tell the man you want / some more, today. For goodness sake / - get Post Toasties!; [bottom center]: Enter now- enter often! The more names you enter, the better your chances to win!

Source

Life Magazine

Keywords

advertisements; Cereal Products; Breakfast Cereals

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Image Location

 
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