Preview
Creation Date
1940
Description
double page spread
Brand
Mobil
Style/Period
American
Culture
American
Materials/Techniques
clippings (information artifacts), magazines (periodicals)
Inscription
[Top Center:] "Fill Up ... It's Springtime"; [Center:] CHANGE NOW! Drain and Refill with Mobiloil/ [Bottom Left] : CHANGE TO MOBILOIL for the hot, hard driving! / Get your Mobilgas Dealer's complete summer / protection, too, for gears, chassis, radiator ... enjoy a safe, / sweet-running car. Turn in at the Sign of Friendly Service!; [Bottom Right:] LET THOSE HUNGRY LITTLE BIRDS remind you, "Fill up now with / Mobiloil" -- get ready for summer driving! / Your winter oil may be thinned down from choking. It may be / dirty, gritty. Better get rid of it...quick. / You need fresh, clean Mobiloil that resists the squeezing, burn-ing, churning of your precision-fitted engine. You need its freedom / from dangerous sludge and carbon-forming elements. You need it / for "Balanced Protection"! / Drive in at the Mobiloil Sign...Fill up! -- It's Springtime. SOCONY-VACUUM OIL COMPANY, INCORPORATED / AND AFFILIATES -- Magnolia Petroleum Co. General Petroleum Corp. of Calif. / HERE'S WHY MOBILOIL GIVES YOU / Balanced Protection / 1. Retards wear. Flows fast at / starting temperature -- resists / dangerous thinning under heat / coats friction surfaces / with a tough oil film. 2. Resists formation of sludge. / Mobiloil is distilled, refined, de-/waxed, and filtered -- purged of/ sludging, clogging impurities. / 3. Reduces wasteful "oil drag." / Guards against sluggish engine / performances -- helps you save on / gasoline. 4. Resists carbon formation, valve / burning, or "pinging" by removal / of unstable elements.
Source
Life Magazine