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Creation Date

1940

Brand

Mobil

Style/Period

American

Culture

American

Materials/Techniques

clippings (information artifacts), magazines (periodicals)

Measurements

14 x 10.5 in.

Inscription

[Top center:] "This is right on the Nose -- Motorists can get / Up to 10% More Miles / from Winter Gasoline!"; [Middle center:] "WINTERPROOF YOUR CAR NOW -- / and change to fresh Mobiloil Arctic -- / Prevents Wear -- Helps Makes Cars Last! / See Your Mobilgas Dealer! / ; [Bottom left:] 10% more miles is just as good as 10% more gasoline. /That fact alone makes complete Winterproof Service worth / many times its cost to rationed motorists!/ With Mobiloil Arctic, the world's favorite winter oil, in / the crankcase--with Mobilgas dealers' thorough check-up / of plugs, battery, oil filter, air cleaner-- a Winterproofed / car can save up to a cupful of precious gas on every cold / start, deliver as much as 10% more miles per coupon. ; [Bottom center:] SAVED! / As much as a / Cupful of Gas on / every Cold Start! ; (Bottom right:) Then add the fact that WINTERPROOF protects vital car / parts which are practically irreplaceable- engine, radiator, / gears, chassis--and you'll realize why it's doubly impor-/ tant to get this expert service today! / Keep your car out of the repair shop- - get more miles from / rationed gasoline. Winterproof your car now! ;

Source

Life Magazine

Keywords

horse

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Image Location

 
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