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Creation Date

1940

Brand

Mobil

Style/Period

American

Culture

American

Materials/Techniques

clippings (information artifacts), magazines (periodicals)

Measurements

14 x 10.5 in.

Inscription

[Top:] "They say it's a Regular Spring Tonic for Horsepower!"; [Center:] Change now to/ Summer Mobiloil/ At the Sign of/Friendly Service; [Bottom Left, Icon:] Mobiloil /SOCONY-VACUUM OIL COMPANY INC.,/ MADE IN U.S.A./ TUNE IN RAYMOND GRAM SWING/ Blue Network, Coast-to-Coast/ 10 P.M., E.W.T., Mon. Tues. Wed. Thurs.; [Bottom Left:] You'll probably get New Tires long before you can get/ a new car. So don't rely on worn winter lubricants to protect/ those vital irreplaceable parts another day! Let your Mobil-/gas dealer put in Summer Mobiloil and Mobilgreases--/exactly the right grades for maximum summer protection./Let him inspect your car for gas and tire waste, too. He/ may be able to save up to 10% of your fuel. See him now!/SOCONY-VACUUM OIL CO., INC., and Affiliates: Magnolia/ Petroleum Co., General Petroleum Corp. of California.; [Bottom right, Icon:] Mobilgas/SOCONY-VACUUM/ THE SIGN OF FRIENDLY SERVICE; [Bottom:] GET A Conservation Check-up EVERY 30 DAYS;

Source

Life Magazine

Keywords

horse

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Image Location

 
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