Preview
Creation Date
1940
Brand
Mobil
Style/Period
American
Culture
American
Materials/Techniques
clippings (information artifacts), magazines (periodicals)
Measurements
14 x 10.5 in.
Inscription
[Top left:] "Giddap, or ill/ Switch Horses!"; [Top right, Icon:] Mobilgas/ SOCONY-VACUUM; [Bottom left:] Switch to Mobilgas and/ Mobiloil for smooth power,/ long mileage...for a/ clean, lively motor. Both/ are made for modern/ cars... deliver all good/ gasoline and oil qualities!; [Bottom right:] DO YOU WANT a gasoline with plenty/ of "Giddap"? Then stop at the/ famous "Red Horse Sign"... and /switch over to quick-acting Mobilgas./ You'll get all the "Balanced Perform-/ance" built into your modern motor .../ pick-up, power, smoothness, mileage!/ Mobilgas is made for today's sensi-/tive engines. Even though firing may/ exceed 10,000 times a minute--even/ though carburetion is 100° cooler than/ a few years ago- Mobilgas atomizes/ instantly, burns cleanly, delivers its/ charges to every cylinder every time./ Get this Mobilgas "Balanced Per-/formance" for your car... today!/ 1. Quick starts despite cool engine./ 2. Fast warm-up--rapid acceleration./3. Freedom from vapor-lock--no stalls./ 4. Minimum crankcase oil dilution./ 5. High anti-knock value./ 6.Ceanliness--freedom from gum./ 7. Full, smooth power under all conditions./ 8. Long mileage --economical operation./SOCONY-VACUUM OIL COMPANY, Inc./ AND AFFILIATES/ Magnolia Petroleum Co.,/ --General Petroleum Corp. of Calif.
Source
Life Magazine
Keywords
horse