Preview
Creation Date
1940
Description
double page spread
Brand
Mobil
Style/Period
American
Culture
American
Materials/Techniques
clippings (information artifacts), magazines (periodicals)
Measurements
14 x 21 in.
Inscription
[Top:] SUMMER'S NO CIRCUS for your Old Car's Horsepower!/It may have to last for 2 Years After the War!; [Center right:] Change to Fresh/ Mobiloil/ Older Cars Need Better Care --Only High Quality Motor/Oil and Complete Summer Servicing can Fully Protect/ Your Car--SEE YOUR MOBILGAS DEALER NOW/ at the Sign of Friendly Service!/ ALARMING FACTS SHOW that at the rate U.S./ cars are wearing out -- actually disappearing / from the road--immediate post-war demand for new/ cars will far exceed new car production!/ It may be two years after the war before the aver-/age motorist can replace his old car!/ If your car is to lost, it needs the best of every/thing -- the best oil-- the best service! This year, don't be satisfied with anything less/ than Summer Mobiloil -- the world's largest-selling / motor oil! Highly refined, specially processed to/ help retard formation of dangerous sludge and car-/bon, to give the extra safety your aging motor needs./ This spring, get your Mobilgas dealer's special/ summer protection for radiator, gears, chassis...special/ summer check-up of spark plugs, battery, oil filter,/ tires, air cleaner and other vital parts. This complete / service was planned by experts. Not only helps/ prevent wear and repairs -- but can help you get / up to 10% more miles from rationed gasoline!/ Lack of care, not age, makes cars grow old. See / your Mobilgas dealer for complete summer service. / SOCONY-VACUUM OIL CO., INC., and Affiliates: / Magnolia Petroleum Co., General Petroleum Corp. of Cal./ The Average Car today is 6 years/ old or older. Protect it with the/ finest quality products and service.; [Bottom left:] AFTER VICTORY!... FLYING/ HORSEPOWER/ AT THE SIGN OF FRIENDLY SERVICE; [Bottom left, Icon:] Mobilgas/ SOCONY-VACUUM; [Bottom right:] Mobilgas AND Mobiloil;
Source
Life Magazine
Keywords
horse