Civilized way to get the vigorous virtues of rice in the raw | Rice Krispies

Creator

Visual + Material Resources, Rhode Island School of DesignFollow
Fleet Library, Rhode Island School of DesignFollow

Preview

Creation Date

1960

Description

Cereal magazine advertisement

Brand

Kellogg's

Style/Period

American, mid-twentieth century

Culture

American

Materials/Techniques

clippings (information artifacts), magazines (periodicals)

Measurements

34.29 x 26.035 cm

Inscription

[top right]: Rice (oryza / sativa) / One of the world's most / nourishing grains- a / storehourse of thiamine, / niacin, and iron; [middle left]: Civilized way to get the / vigorous virtues of rice in the raw / Native rice is famous for its thiamine, niacin and iron. / Often lost in polished rice, these vital nutritional values are fully / restored in Kellogg's Rice Krispies. / They join other Kellogg cereals in saying / "The best to you each morning."

Source

Life Magazine