Preview
Creation Date
1940
Description
Cereal magazine cartoon advertisement
Brand
Nabisco
Style/Period
American, mid-twentieth century
Culture
American
Materials/Techniques
clippings (information artifacts), magazines (periodicals)
Measurements
35.56 x 13.97 cm
Inscription
[top center]: Li'l Abner by Al Capp [first panel woman]: Li'l Abner! Yo' / gotta stop / earthquake / McGoon!!"; [first panel McGoon]: "Hold the line, Dogpatch!!"; [first panel right]: Score / Dogpatch-0 / Skunk Rollow-0; [second panel scorekeeper]: "5 minutes an' / 1 second t'go, / an' no score!!"; [second panel coach]: "Jest time / t'get li'l / Abner whut / he needs / t' win!!"; [third panel coach]: "Hyar, son!! / Dee-Lichus / "new" cream / of wheat!! / -now- / git in thar / an'- / fight!!"; [third panel woman]: "We wants / a tetchdown!"; [fourth panel Dogpatch]: "Oh, Happy day!-an' / happy"New 5-minute' / cream of wheat wif / them minerals an' / vitamins!"; [fourth panel scorekeeper]: "Tetchdown!! / Dogpatch / wins!!"; [fourth panel coach]: "Natcherly!!"; [fourth panel woman]: "He's / Lovely, / thass / whut he / is-jest / plain / lovely!"; [fifth panel Dogpatch]: "Boys an'gals of / America!-Tell yo' mammy / T'give yo 'new 5-minute' / cream of wheat jest like / ah eat!! It's got extry / minerals 'n' vitamins!!"; [fifth panel racist depiction of african-american man]: "'An' tell yo mammy she don't / even need a double boiler /to cook 'new 5-minute' / cream of wheat to full / digestability-even for / babies-in only / 5 minutes!"
Source
Life Magazine
Keywords
advertisements; Cereal Products; Breakfast Cereals