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Creation Date

1963

Description

Cereal magazine advertisement

Brand

Kellogg's

Style/Period

American, mid-twentieth century

Culture

American

Materials/Techniques

clippings (information artifacts), magazines (periodicals)

Measurements

34.29 x 24.765 cm

Inscription

[top left]: RICE (Oryza Sativa) / One of the world's most / nourishing grains; [bottom middle]: Today's way to get the honored goodness of rice / long ago and far away / in the kingdom of Cathay / grew a grain so rich and nice / wise men honored it as "rice" / If you check these honored kernels / in the scientific journals / you will find them wealthy in / thiamine and niacin / So Kellogg's. using all their skill / made of this rice crisp cereal / now it goes snap! crackle! pop! / when you pour the milk on top / (But if you listen oft and long / you still may hear the temple gong!) / Kellogg's Rice / Krispies / "The best to you each morning"

Source

Life Magazine

Keywords

advertisements; Cereal Products; Breakfast Cereals

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Image Location

 
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