Right on the beam for wartime eating! | Kellogg's Rice Krispies

Creator

Visual + Material Resources, Rhode Island School of DesignFollow
Fleet Library, Rhode Island School of DesignFollow

Preview

Creation Date

1943

Description

Cereal magazine advertisement

Brand

Kellogg's

Style/Period

American, mid-twentieth century

Culture

American

Materials/Techniques

clippings (information artifacts), magazines (periodicals)

Measurements

33.02 x 24.13 cm

Inscription

[top left]: Right on the beam for wartime eating! bottom left]: Rice Krispies give you lots of / vitamins and minerals. Delicious. / Always ready. So CRISP they / snap! crackle! pop! / * America's crispest breakfast favorite/ takes on added duties these days. Deli­cious, / golden Rice Kris pies are the quick, / easy way to give the family good nutri­tion / they'll cheer at any meal, any hour. / Always ready-they save time, work and / fuel. They save other foods, too. / Rice Krispies are rich with whole grain / food values in thiamin (Vitamin B1), / niacin and iron. Oven-popped to a / crunch, crispness. Toasted to a mellow, / golden brown. Rice Krispies boast a / flavor that only an exclusive Kellogg / recipe can give. / Tomorrow enjoy the lasting crispness / of Rice Krispies at breakfast. Hear them / snap! crackle! pop! Use these crunchy / tempters often-at other meals, too. / "Rice Krispies" is a trade mark (Reg. U.S. Pal. Off.) / of Kellogg Company for its oven-popped rice. / MADE BY KELLOGG'S IN BATTLE CREEK; [bottom middle]: Save time - save fuel - save work!

Source

Life Magazine