Date of Award
Master of Industrial Design
This thesis is an investigation of the user experience design necessary for a fully autonomous vehicle that would enable trust and adoption of autonomous vehicle-based services. Autonomous vehicles are destined to revolutionize mobility, yet few companies are focusing on how people will best use these new autonomous-based services. This thesis used various forms of user testing to understand user’s expectations and hesitations for riding in an autonomous vehicle. These tests included improv workshops, surveys, interviews and a simulated autonomous vehicle service ride-along. Research revealed that user’s primary concerns were travel time, comfort (spatial and privacy) and personal safety. These concerns culminated as a series of proposals for how vehicles will communicate trip status to its passengers. Establishing a trustworthy service that would lead to adoption is possible if designers treat the design of experiences as ‘interactions with robots’, not as cars.
Bass, Jeremy, "Autonomous vehicle futures : designing experiences that enable trust and adoption" (2018). Masters Theses. 242.
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.