Date of Award
Spring 6-2-2018
Document Type
Thesis
Degree Name
Master of Industrial Design
Department
Industrial Design
First Advisor
Michael Lye
Second Advisor
Jerome Arul
Third Advisor
Pierre Beaudreau
Abstract
This thesis is an investigation of the user experience design necessary for a fully autonomous vehicle that would enable trust and adoption of autonomous vehicle-based services. Autonomous vehicles are destined to revolutionize mobility, yet few companies are focusing on how people will best use these new autonomous-based services. This thesis used various forms of user testing to understand user’s expectations and hesitations for riding in an autonomous vehicle. These tests included improv workshops, surveys, interviews and a simulated autonomous vehicle service ride-along. Research revealed that user’s primary concerns were travel time, comfort (spatial and privacy) and personal safety. These concerns culminated as a series of proposals for how vehicles will communicate trip status to its passengers. Establishing a trustworthy service that would lead to adoption is possible if designers treat the design of experiences as ‘interactions with robots’, not as cars.
Recommended Citation
Bass, Jeremy, "Autonomous vehicle futures : designing experiences that enable trust and adoption" (2018). Masters Theses. 242.
https://digitalcommons.risd.edu/masterstheses/242
Creative Commons License
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