Date of Award

Spring 6-1-2024

Document Type

Thesis

Degree Name

Master of Fine Arts (MFA)

Department

Graphic Design

First Advisor

Anther Kiley

Second Advisor

Ryan Waller

Third Advisor

Ali S. Qadeer

Abstract

Perform — Produce defines graphic design as a discipline rooted in work rather than a process that springs forth spontaneously from the creative imagination.

Perform — Produce is driven by strict constraints and machine-like craft, employing outdated tools and the physical body in processes of making that are stubbornly slow.

Perform — Produce deploys performance as a tactic to expose the otherwise invisible labor of design, and to reveal the ways design acquires value.

Perform — Produce proposes a new organizational model that integrates live happenings, cross-disciplinary exchange, and self-publishing to consider not just the product of design but also the conditions under which it is produced.

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