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Creation Date

1943

Description

Cereal magazine advertisement

Brand

Kellogg's

Style/Period

American, mid-twentieth century

Culture

American

Materials/Techniques

clippings (information artifacts), magazines (periodicals)

Measurements

33.02 x 24.13 cm

Inscription

[top right]: Wartime Menu Magic! Right at your fingertips ... a welcome / variety of delicious Kellogg Cereals! / Quick, nutritious . . . for breakfast, / lunch or supper!; [top left]: Save time , / work, fuel / other food!; [bottom left]: *WHOLE GRAIN NUTRITIVE VALUES! Every / Kellogg Cereal is made from WHOLE GRAIN / or is restored to WHOLE GRAIN nutritive / values of thiamin (vitamin B1), niacin and iron / as recommended by the new U. S. Official / Nutrition Program. / *VALUABLE PROTEIN! The protein supplied / (2.7 grams average) by a normal serving of a / Kellogg Cereal and a normal amount of milk / (4.0 grams protein) is a valuable contribution / to daily protein requirements, helps make up / for scarce protein foods and their vitamins. / *SAVES SPACE-CUTS WASTE! Individual­ / size packages in handy "tray" carton give / you a man-sized meal in a jiffy. No ''half / ­eaten" packages... and you're assured of / new-package freshness every time! Variety / tempts youngsters!; [bottom right]: *CEREALS SAVE TIME-WORK-FUEL! They're / all ready-to-eat! No cooking or preparing is / required, no messy pans, skillets or stove to / clean up-even the dishes are easier to wash. / And you know how those things count these / busy wartime days! / *STRETCH MEAT-MAKE MILK GO FARTHER. / In addition to serving cereals as "meatless / meals," use them to extend meat in meat / loaves, hamburgers, croquettes, patties, etc. / Cereals help stretch precious milk, too... / you need less than a glassful per serving. / Kellogg's VARIETY PACKAGE

Source

Life Magazine

Keywords

advertisements; Cereal Products; Breakfast Cereals

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Image Location

 
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