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Creation Date

1939

Description

Cereal magazine advertisement

Brand

Kellogg's

Style/Period

American, mid-twentieth century

Culture

American

Materials/Techniques

clippings (information artifacts), magazines (periodicals)

Measurements

33.02 x 24.13 cm

Inscription

[top middle]: Dads, too, cheer their lasting / crispness; [bottom middle]: Give a man a cereal he can get his teeth into! Something / crisp from the first spoonful to the last ...rich and satis­ / fying in flavor. The name is Kellogg's Rice Krispies! / Rice Krispies are completely different. They're not flaked / ...not shredded. They are "oven-popped" by Kellogg's pat- / ented process, then toasted to a tempting, golden brown. / And wait until you see how Rice Krispies float in milk or / cream! They won't mush down. Everyone in your family will / love them. Children just can't seem to get enough. / Only premium quality, American-grown "Blue Rose" / rice is used in making Rice Krispies. Their lasting crispness / is protected by Kellogg's new KEL-LINER Inner-Wrap, the / only cereal carton completely "Waxtite" heat-sealed at both / top and bottom. Order from your grocer today!; [bottom left]: Make the simple test / with Rice Krispies- / 2 hours in milk- / Still floating! / won't mush down / in the bottom of your dish

Source

Life Magazine

Keywords

advertisements; Cereal Products; Breakfast Cereals

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Image Location

 
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