Date of Award

Spring 5-15-2023

Document Type


Degree Name

Master of Arts (MA)


Nature-Culture-Sustainability Studies

First Advisor

Elizabeth Dean Hermann

Second Advisor

Sean Nesselrode Moncada


This study speaks about today’s apparel industry run by the consumption based “consumer narrative” and will introduce a sustainable alternative of “caretaker narrative,” a consumer oriented way of being to combat toxic practices in the apparel industry. Meanwhile on the other hand in today’s day and age video storytelling is getting extremely popular in the media we daily consume. This study examines how to effectively use video storytelling to popularize the sustainable practice of the “caretaker narrative” in society.



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