Date of Award

Spring 6-1-2021

Document Type


Degree Name

Master of Industrial Design


Industrial Design

First Advisor

Jessica Brown

Second Advisor

Joseph Napurano

Third Advisor

Ricardo Vestuti


The journey to designing shoes that use irony and mischief of everyday life in Bangkok to criticize the social-political climate and challenge the norm. In the act of desacralization while trying not to get arrested with the problematic criminal code article 112, the Lèse-majesté law of Thailand.

The design is based on the designer's life growing up in Bangkok. The tax use priority in Thailand doesn’t reflect the life of its people. One of the most prominent features of Bangkok is its abandoned sidewalks. The abandonment of infrastructure is part of our lives as well as the feeling that we can do nothing about it even criticize. As the monarchy of Thailand turned into the world’s richest monarch by the transfer of our Crown Property Bureau, it’s impossible for us to not notice the contrast between the existence of this wealth and the everyday life of its people.

The design presents itself as a commercial utilitarian product that was created to solve everyday life problems. Ironically, it’s not the solution to the problems but rather a commentary on its government and tax usage that disguise as shoes. The element on the shoes is based on the idea of pulling the Thai public perception of feet being low and disrespectful when it comes to having Thai flag or higher respectable things on it toward acceptable grounds and desacralize the institutions in the process. The goal of the desacralization is a step to reclaim the democratic society and justice system over the unofficial absolute monarchy system that emerges since the coups and political crisis by the end of King Rama 9th and The beginning of Rama 10th.



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