Date of Award

Spring 5-30-2017

Document Type

Thesis

Degree Name

Master of Fine Arts (MFA)

Department

Graphic Design

First Advisor

Paul Soulellis

Second Advisor

Andrew Sloat

Third Advisor

Andrew LeClair

Abstract

This book is a container.

The perennial challenge of the graphic design brief is such that it is always dictated by the conditions of the container it must fill. A 24 x 36 printed poster; a 48 footwide billboard; a tiny (or large!) exhibition space; a 200-page book. Sometimes, the forms that we are asked to produce are flexible, depending on the content, the client, and the situation, and if we are lucky, we are able to mold the format to the content. The likelier event, however, is working with a form that is fixed, or a system that is unrelenting.

The burden then lies on the content to respond—for it to fill whatever container it occupies to its brim. To occupy an existing set of systems and procedures, compressing or expanding to the elasticity of set parameters.

In order to meet such demands and specific conditions, the designer must exaggerate them. Ends must meet. Fat must be trimmed, pieces must be rearranged. In order to fit, the content must transform in order to fit.

Design happens when the content sits just at the edge, fighting with the frame, and making the audience constantly aware of the tension between the two.

This thesis is a demonstration of that.

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Share

COinS
 
 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.