Date of Award

Spring 5-30-2020

Document Type


Degree Name

Master of Fine Arts (MFA)


Graphic Design

First Advisor

Bethany Johns

Second Advisor

Minkyoung Kim

Third Advisor

Cem Eskinazi


When Photography as a medium arrived, it changed our world. It caused us to reinvent many things, one of them being the medium of painting. All of a sudden, a realistically painted picture was no longer the best possible way to document and archive visual qualities. New styles of painting evolved, and the medium grew into something bigger than before.

The web arrived more than three decades ago. What mediums has radically changed since then? Or more important, what mediums should we reinvent because of the web? This book is an systematic attempt to investigate that question.

What I knew before starting my thesis was the input into a system. The conclusion (page 166) is the output. You can skip to the output if you want to cut corners, but as with all systems, it becomes far more interesting if you understand its construction.



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