Date of Award

Spring 5-30-2020

Document Type

Thesis

Degree Name

Master of Fine Arts (MFA)

Department

Graphic Design

First Advisor

Bethany Johns

Second Advisor

Cem Eskinazi

Third Advisor

Keira Alexandra

Abstract

Every visual artifact, from a street sign to advertising commercials, is an event of culture, a cross-section of time. Crucial to my work as a designer is to build an interpretive understanding of these images as more than surface, more than banal. Embedded in their construction are dense, unseen contextual latencies— social, economic, and political forces — that combine to define a cultural moment.

This thesis offers a series of lessons in making visible visual infrastructure. It emphasizes design’s semiotic potential to examine and leverage a view on what these visual signs represent as ideological constructions. Through a conscious un-layering of their deep and complex structures, I make an ethical case for producing work that augments understanding of our socio-cultural milieu, while catalyzing larger structural reform.

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

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