Date of Award

Spring 5-30-2020

Document Type

Thesis

Degree Name

Master of Fine Arts (MFA)

Department

Graphic Design

First Advisor

Paul Soulellis

Second Advisor

Cara Buzzell

Third Advisor

Alicia Cheng

Abstract

We live during a time of smoothly effortless design that encourages instant gratification. In this sea of pre-existing content, most of which we experience through layers of mediation, my practice encourages drifting. As a graphic designer, I try to decondition myself from reductive thinking. In response, this thesis operates on the fringe, cycling attention to unexpected associations, harnessing temporal collisions and formal play towards diminishing cultural baggage and preconceived notions. I deliberately attune the reader to the labyrinthine as an experience by which to interrogate common sense and steer the imagination towards moments of uncertainty.

This work engages a kind of dialectical movement, an edging of contact that makes the original more malleable. The familiar, the singular, local events and vernacular languages are my raw materials. I systematically collect and entangle trace elements from cultural, historical, geographical and personal experience. I invite inconsistencies and peculiarities within these new narratives as a challenge to remain open and engaged. Slippery and hard to grasp, this dysfunctional movement, which I’ve framed in this thesis, de-centers singular messages and allows new forms of reasoning to emerge.

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

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