Date of Award
Master of Fine Arts (MFA)
Rapid Response is a design practice that responds to the accelerating speed of consumption. It holds a reflective and responsive mirror to our culture of overconsumption. With an informed critical eye and kleptocratic hand, I consume, sample, and render the visual energy of commerce and respond directly in the stream on available platforms and on a number of scales.
Central to this research-based practice is a desire to expand discourse. Through a close examination of commercial language, the visual techniques of corporate branding, and the aesthetic narratives of commercial spaces, I study the persuasive forces of advertising, subvert the myths, and enact a counter-tactic against the absurdities of creative production in free market cultures. My practice inhabits both the studio and the classroom, as well as events and workshops to produce spaces of response.
A methodology of response is reflected in both the work I produce and the scenarios I create; for myself and others. The agenda of my practice privileges speed and momentum. I encourage the utilization of design tools to toward a performative critical response to the environment and moment designers inhabit today.
Chae, James, "Rapid response" (2016). Masters Theses. 50.
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