Date of Award

Spring 5-30-2019

Document Type

Thesis

Degree Name

Master of Fine Arts (MFA)

Department

Graphic Design

First Advisor

Bethany Johns

Second Advisor

Keetra Dean Dixon

Third Advisor

Douglass Scott

Abstract

We seek well-being from products and fall prey to the media that promotes them to determine our wants and needs as equal. Consumption becomes an obsession. At some point we accumulate so much that we feel the need to organize or cleanse what’s overwhelmed us.

To highlight the aesthetics of consumption, advertisement, and brand proliferation, I turn their tactics against themselves. Plenty: Wanting, Choosing, Overwhelming, Unloading explores, points out, embraces, and edits the complexity we live within. With the hope of better navigating the abundance of consumer choice and its visual bombardment, Plenty tracks and exposes the cycle of material desire as a way to be conscious of, and disempower, our consumptive impulse.

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Share

COinS
 
 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.