Date of Award

Spring 5-30-2019

Document Type

Thesis

Degree Name

Master of Fine Arts (MFA)

Department

Graphic Design

First Advisor

Bethany Johns

Second Advisor

Keetra Dean Dixon

Third Advisor

Douglass Scott

Abstract

We seek well-being from products and fall prey to the media that promotes them to determine our wants and needs as equal. Consumption becomes an obsession. At some point we accumulate so much that we feel the need to organize or cleanse what’s overwhelmed us.

To highlight the aesthetics of consumption, advertisement, and brand proliferation, I turn their tactics against themselves. Plenty: Wanting, Choosing, Overwhelming, Unloading explores, points out, embraces, and edits the complexity we live within. With the hope of better navigating the abundance of consumer choice and its visual bombardment, Plenty tracks and exposes the cycle of material desire as a way to be conscious of, and disempower, our consumptive impulse.

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