Date of Award

Spring 5-30-2017

Document Type


Degree Name

Master of Industrial Design


Industrial Design

First Advisor

Adam Smith

Second Advisor

Anne Marika Verploegh Chasse

Third Advisor

賴 冠 晟.


Mass customization has long been a dream. However, thanks to evolutions in technologies (e.g. Industry 4.0 and big data analytics), there are more and more enterprises that offer configured customization to consumers. In this business model, the customers have limited choices to customize their own goods, nevertheless, these limited choices may not be enough to satisfy all of the consumers’ physiological and psychological needs.

In order to fulfill this need in the market, I propose a new ecosystem that connects consumers, design firms, and manufacturers. Moreover, based on this business model, I have designed an on-line platform and customization services for consumers to build their personalized products.



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