Date of Award

Spring 6-3-2023

Document Type


Degree Name

Master of Fine Arts (MFA)


Graphic Design

First Advisor

Ramon Tejada

Second Advisor

Minkyoung Kim

Third Advisor

Travess Smalley


As more and more of modern life is measured and calculated by computational machines, our realities are flattened into streams of data, bits, and binary. As a graphic designer operating under societal and technological systems that unrelentingly speed up, simplify, and reduce the individual into a digital form legible to machines, my response to these conditions is to search for moments of imagination, poetry, and play within these structures. In my practice, I pair machined forms with human gestures to bridge the duality between computer and human logics, the rational and the emotional, and the measurable and unmeasurable aspects of human experience.

Crossover Logics documents my explorations at the edges of the schematic, the linguistic, and the coded, using and subverting these rational, conventional systems of communication to give form to personal experience and thought. Rather than reject the technological, I leverage technology to make work that is generative, with a multiplicity of meanings. Crossing between these seemingly opposite tendencies, I create patterns and structures that combine into alternative maps, diagrams, and systems that generate a poetic friction between the hard instrumentality of data logic and the intimacy of internal logic.


View exhibition online: Serena Ho, Crossover Logics



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