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Abstract
Friedrich Schiller wrote Letters on the Aesthetic Education of Man hoping to elevate human potential through the arts for the development of free citizens of the Republic, and also in reaction to the decline of the French Revolution into a Reign of Terror. Nowadays, with the prominent role social networks have acquired in human relations, aesthetics is an invaluable tool for capturing attention in marketing and political propaganda, no less than in recruitment and indoctrination by terrorist organizations. Adopting a pragmatics approach, we will examine Schiller’s relevance today regarding uses and abuses of aesthetics related to terrorism, focusing on the context and effects upon subjects’ sensibilities.