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Abstract
Everyday aesthetics aims to illuminate the rich aesthetic dimensions of our lives that have been neglected in the modern Anglo-American art-centered aesthetic discourse. Artification, a new concept and practice, encourages us to experience various aspects of our lives normally not associated with art or aesthetics, such as business, education, and medical practice, from an artistic viewpoint. Both discourses are helpful in sharpening our aesthetic sensibility and enriching our aesthetic life. However, precisely because the aesthetic dimension of our lives exerts a considerable power in shaping our lives and the world, we need to cultivate aesthetic literacy and a vigilant attitude toward the use of this power. I argue against the indiscriminate and uncritical adoption of artification by exploring the ways in which the artification strategy can undermine the intended purpose and the value of art in a workaday environment and organizational practice.