The purpose of this article is to provide an overview of the most important aspects of the concept of artification. I will proceed through five main questions: (1) What does artification mean? (2) What can become artified? (3) Why does artification take place? (4) How can it manifest itself? (5) What kinds of things are accentuated in artification processes? The answers to these questions have a direct influence on how we understand artification’s real effects and those desired but not necessarily actual on both the things that become artified and on art itself. At the end of the article, I will put special emphasis on the question of what impact artification might have on art. My aim is to introduce and clarify conceptual tools for making sense of contemporary artification phenomena but I will also discuss some real-life cases that I think can be well understood by using the proposed concept.