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This article deals with the possibilities of artification in sport, using distance running as an example. Sport is viewed as one phenomenon in the history of physical cultures, with both predecessors and also the possibility of developing into something new. Sport was first defined primarily as a competitive activity but, by the end of the twentieth century, it had developed as part of the athletic trend towards exploring experience-seeking fitness sports. Through the developments of contemporary visual art, sport has also become a possible medium of art. These developments, both in sport and art, provide an opportunity to look for signs of artification in sport.