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Artification concerns the introduction of artistic ways of thinking and doing into non-art domains, such as business, typically because the host domain recognizes that art has something of value to offer that it does not. However, it is by no means easy to establish exactly what it is that the art actually does offer. In this paper, we approach this question by examining problems encountered in what might be called the “researchification” of artistic design. Following an historical and experiential account of the problematic conjunction of artistic design and research, we conclude that the projective making and thinking strategies of artistic design offer something of value not only to the artification of research but to artification in general.