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Date of Award

Spring 6-4-2022

Document Type

Thesis

Degree Name

Master of Fine Arts (MFA)

Department

Graphic Design

First Advisor

Paul Soulellis

Second Advisor

Clement Valla

Third Advisor

Cem Eskinazi

Abstract

This thesis uses the exclamation point to represent a way of thinking and working methodology. The exclamation point in mathematics represents a factorial function, an operation for determining all possible orders of a set. Colloquially, the meaning of the exclamation point relies entirely on context. Within a yellow triangle, it means caution or danger, but at the end of a sentence delivering good news, it means excitement. In the context of this thesis, the exclamation point represents enthusiastically and exhaustively reordering objects, words, and processes to highlight shifting meaning.

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