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Creation Date

1939

Description

Cereal magazine advertisement

Brand

Kellogg's

Style/Period

American, mid-twentieth century

Culture

American

Materials/Techniques

clippings (information artifacts), magazines (periodicals)

Measurements

34.29 x 24.765 cm

Inscription

[top left]: They Stay Crisp!; [top right]: Totally different / from mushy cereals / -a real taste treat!; [bottom middle]: Now you can forget breakfast coaxing! Just / serve Kellogg's Rice Krispies and watch the / youngsters pitch in. Helps them get more of the / nourishing milk they need every day, too! / Naturally, children love Rice Krispies ...everyone does. / They're so crisp and crunchy and full of appetizing flavor. / Not mushy, not flat-tasting. And that goes for the last spoon-/ ful as well as for the first. / Different in every way! Rice Krispies are not flaked-not / shredded. They're "oven-popped" by Kellogg's patented proc­ess / and toasted to a golden brown crispness that lasts. / Choose Kellogg's Rice Krispies at· your grocer's. Made / from American-grown, premium "Blue Rose" rice. Their / tempting crispness protected by Kellogg's new KEL-LINER / Inner-Wrap, the only cereal carton completely "Waxtite" / heat-sealed at both top and bottom. For a really different / breakfast treat, buy a package today.; [middle right]: Make this simple test: / 2 hours in milk- / Still / Floating! / Won't mush down in the / bottom of your dish

Source

Life Magazine

Keywords

advertisements; Cereal Products; Breakfast Cereals

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Image Location

 
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