Cereal magazine advertisement
American, mid-twentieth century
clippings (information artifacts), magazines (periodicals)
33.655 x 24.13 cm
[top middle]: So Crisp-a "crunch" in every delicious spoonful!; [middle right]: IS THERE mutiny afoot? Dish up / Kellogg's Rice Krispies and the most / determined breakfast rebel will see / the error of his ways! / Children-grown-ups-everyone / goes for this really different cereal. It / has such a unique, full-bodied flavor / ...and the knack of holding its marvelous / crispness from the first delicious spoonful to the last. / Yes, Rice Krispies look different / taste different-even sound different. You'll hear them snap! crackle! pop! / in milk or cream, to prove their crisp / ness. And they're made by a wholly / different process patented by Kellogg: / they're .. oven-popped'' and then toasted a delicious, golden brown. / Only premium quality, American / grown "Blue Rose" rice goes into / Rice Krispies. They come to you with / their crisp freshness protected by / Kellogg's new and exclusive inner/ wrap, which is completely "Waxtite"/ heat-sealed at both top and bottom. / For a real breakfast treat-choose Kellogg's Rice Krispies; [bottom right]: "oven-popped" by Kellogg's / patended process! / Rice Krispies are absolutely unique in form. They'll float for hours in milk or cream. Product and process arc protected by United States Letters PATENT NOS. 1,925,267; 1,832,813.
advertisements; Cereal Products; Breakfast Cereals