Undergraduate student, year of graduation 2017. Major: Graphic Design. Class: Design Studio 3. Faculty: Paul Soulellis.
Materials + Techniques
Hardcover accordion book. Inkjet printed on Classic Crest 80lb Cover Weight in Astro Grey. Laserprinted Vellum and Fabriano paper in Yellow Mustard. Fabriano paper in Bright Red. McDonald's sandwich wrappers and fry packaging. Red Book Cloth. Elmer's Glue.
I'm Lovin' It: A Memoir is an exploration of the impact of branding on personal experiences. The narrative is made up of 4 interwoven voices: McDonald factoids, personal stories, supporting commentary, and design elements. Together, they open a discussion on social class, perception, and corporate control. This book is not a commentary on McDonalds or their practices, but rather a showcase of untold stories that ask readers to think twice bout making assumptions. There is always more than one truth.